As CEO of a digital marketing company, I know all too well that local businesses are NOT happy with the online marketing industry as a whole.
To help local business owners understand the online marketing landscape, I've boiled it down to three simple categories that I see as essential for both getting and keeping customers.
Facebook is not going anywhere, and as a small business owner, it's one of the few place where you have the ability to take control of your business' story and reputation. Embrace that advantage, and you'll be well-positioned to succeed going forward. Resist, and you will inevitably fall behind.