Your logo is the visual symbol of your brand. It encapsulates your identity and creates a sense of trust and familiarity in the minds of your audience.
Designing an effective, timeless logo when you first start your business is time and money well spent. Besides you will want to still be in love with it in five years time. The strongest logo designs are often simple and classy.
From working extensively on both sides of the fence I have put together the following eight tips to help make the process a lot smoother and to give the client insight into how they can contribute to a successful outcome.