Luxottica

For Condé Nast Traveler, by Brad Rickman. 5. Sunglasses Forget the fact that Luxottica, an Italian company, manages some
To see clearly, something most of the world takes for granted, is an out-of-reach luxury for most of the estimated 2.4 billion people around the world who are sight challenged, and have no access to optometrists.
My dear friend Erika Ferszt, Luxottica Group's Global Advertising, Media & Digital Director, spent some time with me in Cannes to talk about how she maintains the integrity and authenticity of Ray Ban, arguably one of the most iconic and popular brands.
We're in the heart of beach season, and it's time to replenish our stock of essentials, from sunglasses to sunscreen, books to laptops and everything in between.
"We believe the challenge of convincing consumers to wear computers on their face is a fashion problem as much as it is a