We may be shocked that brands burn and shred wearable clothes, but it's inevitable for a system that pumps out billions of pieces a year.
The London-based luxury brand would rather incinerate leftover trench coats and bags than sell them at a discount.
2. Virtual Fittings Easy. Give 'em what they want. Of course, this doesn't mean abandoning luxury products in favor of becoming
Have you ever looked at the home interiors inside glossy shelter magazines and wondered what secret stores those folks know about that you don't? Or why you never spotted that coffee table, console or sofa when you were on the hunt? It turns out, you're not alone.
Chinese marketers - indeed, marketers everywhere -- need to "rebuild" corporate structures to align assets. True, "pain from change" is unavoidable. But downward vortex of commoditization will be more difficult to bear.
With his career as a professional footballer behind him, Beckham clearly has no intention of fading into the shadows of his vaunted career on the pitch.
I guess someone hasn't been paying close attention to the uncommon customer lately. C'mon marketers, it's time to re-write the luxury brand manual - please.
Luxury is bound up with notions of leadership, innovation and justice. Luxury can inspire both desire and disgust. One of the most emotional of industries, luxury is an important subject, both for luxury brands and the society that variously reveres or rejects them.
In the classic tale, "Ali Baba And The Forty Thieves," the protagonist undergoes a rags-to-riches transformation to emerge as the sole guardian of a secret incantation ("Open Sesame") that grants him exclusive access to an immeasurable, hidden treasure.
What does luxury really mean? How do you create a luxury brand? What does time tell us about luxury? Ketty Pucci-Sisti Maisonrouge's latest book, The Luxury Alchemist, is sure to appeal those who want to take an insider's look at the premium market.