The GOP senator's campaign is building off a successful tactic.
Hillary vs. the media bit is a good narrative frame for her, no matter its accuracy. It's certainly accurate enough to have some credibility. And then there's the fact that the public doesn't think much of the news media. This week, in fact, we've seen how it can work for her.
If Hillary were striking out on her own, we would feel less this way, but that is not what she is doing. She is campaigning for a third term while invoking executive privilege as to what she did during the first two.
I'm hoping Microsoft's new CEO realizes how terrible these ads make the company look and will drop the whole thing. Instead of harping on Microsoft's competition, he should tout the virtues of its products. Be positive. Be upbeat. Start fresh.