Facebook is floundering under the weight of its own scorched earth policy towards privacy. This policy has created a growing base of disenchanted users that could cause the company to come crashing down a lot sooner than people realize.
The folks behind CISPA claim that national security interests make this surveillance necessary, but the bill's language is so vague and overreaching that it opens the door for rampant abuse.
In this digital age most of our personal information is already readily available. When in doubt always revert to rule #1: If you don't want the entire world to see something, then don't post it.
Facebook users are expressing shock that the company is looking to monetize their personal information. These people are probably also staunch believers in the Tooth Fairy.