Marketing experts say that while Chick-fil-A may not have wanted to boost Popeyes' sales, "they created a lot of exposure for themselves, too."
Even when you’re not watching the streaming service, Netflix wants you to be thinking about it.
Seriously, stop suggesting your product honors those who died in the Sept. 11 attacks.
As companies vie for the coveted attention of digital-savvy consumers, it is becoming increasingly difficult for new brands
The name change to IHOb was part of a marketing campaign to promote the chain's burgers.
Marketing experts, therapists and parents weigh in.
Uber had been accused of stealing trade secrets from Waymo.
PepsiCo is backpedalling after its CEO suggested it was developing a version of Doritos aimed specifically at female consumers.
PepsiCo’s CEO said men enjoy licking Dorito dust off their fingers with “great glee,” but women don’t. Oh, and that women "don’t like to crunch too loudly in public."
"What in the hell is this?"