The New York City (.nyc) is new on the scene, and is one of the most popular domains out there, since New York's top industries -- finance, media, telecom, advertising, real estate, and tech -- ascribe value, define culture, and drive popularity.

Without a strategy, there is no roadmap, there is no outline for tasks, and there is no indication of what the milestones and timeline should be. Most importantly, without a strategy it is difficult to determine if the results produced are good, bad, or average.