You’ve heard about matcha, but why has this powdered tea become so popular?
This year's Winter Fancy Food Show in San Francisco was different. Instead of the craziness of fads that come and go, the show proved that the desires and choices of the American consumer have been consolidated and some trends might be here to stay.
Americans have now started to adapt the ingredient beyond recognition, essentially reducing it to the level of pumpkin spice. Matcha has hit its saturation point, and it's time to dial it back.
Today, I wanted to introduce my friends to one of my favorite things....Matcha! As you know, Matcha is finely ground Green Tea powder that is used in hot drinks, smoothies and baked goods. I decided Matcha Muffins would be the perfect breakfast treat for the moms, while the kids played.
Matcha is, quite simply, finely ground green tea powder. The concept originated in China. It is delicious just to mix with water or milk and drink, cold or hot. But it is also used in baking and in desserts. You've heard of green tea ice cream, right? Yum, yum!
So let me tell you a little about both the novel health benefits and historic tradition of what I think is the next "it" beverage
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