The Mattel brand has a new #ThankYouHeroes program to support front-line workers.
The toy giant hopes 750,000 plush toys based on the viral Baby Yoda character from the “The Mandalorian” Star Wars series on Disney+ will boost year-end sales.
These aren’t your mom’s Barbies with their problematic proportions and lack of diversity.
The toy manufacturer said it aims "to keep labels out and invite everyone in" with the dolls, which feature both male- and female-presenting clothing and accessories.
“No more dreaming. Something big’s coming...” Mattel tweeted of the news about the K-pop band.
Over the years, the Mattel doll has been been everything from an astronaut to a firefighter to a game developer, and even the president of the United States.
Barbie isn’t retiring anytime soon.
The Australian Open winner will have her very own Barbie made in her likeness, as part of Mattel's "Shero" line.
Matt Jacobi and Nick Caprio created a DIY gift for their niece and plan to meet with the toy giant.
Previously, Amy Schumer and Anne Hathaway were attached to the role.