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Maybe -- but not for the reason you would think.
It's hard to miss Casper these days. The company has changed the way we think about buying mattresses -- by selling just one, available online only. Until now.
Once you enter the store and find a potential new bed, kick your shoes off and lie down. Spend a few minutes on your back, your side and your stomach -- however you normally doze off at home. The store's staff won't mind -- in fact, they should encourage it.
But for too many, the bed has become a battlefield. Many millions of us struggle nightly with insomnia, nightmares and other sleep challenges. People with long histories of sleeplessness tell their doctors they hate their beds and they often grow anxious as bedtime nears. They pray for a peaceful night while remaining on guard for yet another battle.
Power to the sleep revolution!
hough I'm familiar with some of the larger startups and how they operate, I wanted to learn more about the smaller bootstrapped companies just entering the market. That lead me to interview Lori Zack of 4Sleep, a very new mattress company looking to compete with both traditional mattress companies and the very popular mattress startups.
Yes, Warby Parker is officially a verb. After musing through endless entrepreneurial ideas during my MBA education, the success of Warby Parker (started by a group of Wharton MBAs) became an inspiration for wanna-be millennial entrepreneurs with limited tech expertise.
This year has been a breakout year for one of humanity's oldest consumer goods - the mattress. In retrospect, the industry was ripe for disruption. Most mattresses are made by two companies, resulting in a mattress market that ended up driving prices unnecessarily high for shoppers.