If we are to meet a massive and growing need, we'll need to disrupt today's status quo in which research is based on small and fragmented clinical trials, and where active brain care is often left for patients whose problems have grown until it is too difficult to manage them.
Say I plunk you down at home plate in your local baseball stadium. After arming you with a Red Ryder BB gun, I release a ravenously hungry lion from the center field bullpen. As the beast crosses the warning track, I offer you a pair of opera glasses, so that you can better visualize the lion as it begins to pick up your scent.
Steve Jobs loved music, but hadn't spent his life as a disc jockey. He was not a professional musician or a stereo hardware designer and he didn't focus on music marketing. That is, until he and his team at Apple released the iPod.