I was hired to help an organization that did manufacturing consulting get more business. It was just after the recession of the early 90's, and many of the consultants had lost their jobs with aerospace companies.
At the end of the day, don't buy the hype. Traditionally published eTextbooks often aren't all they're cracked up to be. If we want a world where learning materials are actually effective, ac-cessible, and affordable, we need to invest in open textbooks.
Direct Response Advertising The power of Direct Marketing In the United States, the roots of Direct Marketing can be traced
“Frankly, we think that we’ve addressed the underlying issue."
“This is revisionist history -- retelling the story however the winners would like it told.”
No other advanced nation in the world evaluates its teachers on test scores or subjects it children to relentless testing and calls it "education"! Why, then, does America? The answer is simple -- there's money in it!
There are tomes written about the importance of playing to your strengths in life. In other words, find something you are good at then build your life and career around that very area.
Many marketers seem lost, and one of the reasons is that they have not learned how these new tools fit into the marketing strategy hierarchy. Those that have achieved considerable success have recognized that the Internet and its "offspring" are really forms of Direct Marketing. Why?
Administrators keep feeding teachers the basic nonsense that we could do much better teaching now that we have data we can use. So we keep giving tests. But learning has become something teachers try to sneak in whenever it's possible. And for students, enjoyment of learning is a dim memory.
Emile Lester, a political science professor at the University of Mary Washington, took issue with much of the content he