Media consumption

I didn’t expect it to change much other than my sense of self-control, but what happened was life-changing.
This week, parents learned that Steve Jobs was a "low tech" dad at home. His children didn't spend the evenings hopping from one glorious iPad to another. They had a regular family dinner and (gasp) read books.
I know it's going to feel like detox. I'm going to yearn to reach for the remote. It's a habit, but I have to get real about what I am willing to consume and when. It all matters.
We need to inspire storytellers to play a bigger role in shaping society and transform global consciousness -- to create more stories (media) that matter and instill hope, courage, peace, harmony and nourish universal human values -- love, friendliness, compassion, mutual respect, etc.
This week, we've seen a prime example of how the race for a catchy headline or the editorial bent of a journal can influence how research is characterized in the press. Depending on which sources parents follow, they can come away anxious or reassured (or, likely, confused) by the same data!
While news consumption is generally ruled by routine, consumers are customizing how and where they get their information based on lifestyle preferences and how much they value the content. We've identified five distinct segments of the American news consumer.
I'm looking forward to a week without screens at home. Screens are so interwoven into our lives that we stop noticing whether they're fun, useful, or even necessary. We use them by default. To fill up time. To distract us from thinking. To save us from the void.
So it happened that on that Sunday evening, presented with the option to stay tuned in to the latest bin Laden news, I made my decision: I turned off the computer and went to bed.
Findings published from the third installment of the Kaiser Foundation's research project on children and their media use has filed for a $75 million IPO, an idea you have to applaud in 2009. But, before you get your Internet-bubble