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5 New PR Tools That Crush It
National Media Relations Expert, Social Media Strategist
Since the majority of us don't have time for the evaluation piece of the puzzle, I've saved you the trouble of sorting through which PR tools you should skip and which one's you should add to your arsenal immediately.
The Pursuit of Patience
Founder of Gillian Small Public Relations
This week I celebrate the six-month anniversary of my small PR business and I can't help but reflect on the main goal that I set for myself just 26 short weeks ago.
5 Tips for Using PR to Grow Your Business
Freelance journalist and financial expert
If you are a small business that is weighing the advantages of advertising versus public relations, there are some compelling reasons for making PR a cornerstone of your organization's strategy of growth. This might even include shifting some of your advertising resources to your PR efforts.
Navigating the Waters of Bad Press
Whether it's discontinuing their favorite product, having an ad campaign they find annoying or being in a line of business they don't support, there won't be an answer that satisfies them.
5 Top Benefits Your Company Will Gain With PR
Running a business involves putting out a great product or service -- but many products and services may not succeed due to a lack of infrastructure, planning and attention paid to the minutiae of day-to-day operations.
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