GPS for the Soul
A universal concern that the millennial generation can identify with is lack of time. There's just too much to do and too little time!
We work in related fields (me, advertising, she, photography/design in advertising and marketing) and talked about, or more like moaned about how confused and horrified we were about getting older in a career category where anybody over 40 "has expired" and may as well be thrown away.
The difference isn't just what they're doing, it's where they're doing it. There's one big mistake brands are making, and given the fact that many still spend billions of dollars on this, it's relevant. Ready? Here it is.
Picture this, you are 28 years old and you have just been promoted to manager. You will now be leading a team of 5 people. You are excited about the new growth, yet apprehensive as you haven't formally had to lead or manage a team.
Should it be a goal of the workplace to make employees happy? Or is striving for satisfaction enough? Happy workers are likely more productive, and potentially even healthier and more creative. But can a physical workspace really create happiness?
We all know the millennial generation -- with their lousy job prospects and massive debt from their university days. But what about the really important stuff about millennials? Like how many of them have cheated on a partner via mobile phone?
Dear generations above us, we'd like to acknowledge that you all had your fair share of challenges and massive cultural shifts. That being said, we're still special.