The industry has started to see female athletes as champions and role models, not just reality TV stars and fashion icons. If they continue to market towards women with these types of positive messages, advertisers will profit from a huge consumer base.

By the age of 14, girls drop out of sports twice as often as boys. Social stigma, lack of access, safety and transportation issues, costs and lack of positive role models can all contribute to the reasons why girls drop out of sports in their adolescent years.