The industry has started to see female athletes as champions and role models, not just reality TV stars and fashion icons. If they continue to market towards women with these types of positive messages, advertisers will profit from a huge consumer base.
By the age of 14, girls drop out of sports twice as often as boys. Social stigma, lack of access, safety and transportation issues, costs and lack of positive role models can all contribute to the reasons why girls drop out of sports in their adolescent years.
"I believe that water has kept me moving in spite of my MS. It has made me stronger - in body and spirit." ~ Mary Sypawka
PHOTOS: "And the perfect way to end my 18th birthday!? Meeting Prince Harry! It was a honor meeting him and I had a blast
Given her apparent dedication in practice and displayed dominance at the Olympics, Franklin's competition will have their
Was Johnny Football the best breakout star of 2012? Or was it one of the NFL's prized rookie class? Or maybe it was a U.S