Smartphone popularity has skyrocketed in recent years, largely due to the affordability of these devices, but also the variety and availability of apps.
As a business owner you need to welcome the smartphone with open arms if you haven't already, because your customers aren't going to be putting them down any time soon! Take a look around and try to NOT see someone clutching onto his or her smartphone for dear life.
Even if you have a brick and mortar retail store, your website must be mobile friendly. Regardless of whether you sell a service or product, if your customers can't find your small business through a mobile search, you will be left in the dust.
As small businesses begin the year with a clean slate and new opportunities to increase brand visibility via social media, what is the most important strategy all businesses should employ in their marketing campaigns?
As digital merges more closely with the in-store experience, business owners should take advantage of what marketers have deemed the "SoLoMo" trend: Get Social, Think Mobile, Spend Local.
Smart businesses are already advertising on smartphones, here's how not to get left behind.
Even though QR codes are relatively simple to set up and use, many small businesses don't know where to begin.
Mobile technology, while still in its infancy, has gone from simply distributing horoscopes and ring tones to helping political and social justice movements quickly alert and even engage millions of people.