Usually newer tech means faster tech but that's not the case with EMV. Chip based cards are actually slower than mag based cards because there's a lot more data being transferred back and forth compared to the swipe. Your card, the POS system and your card issuer are having a high tech chat that includes encryption and randomizing your data. More secure, yes. More time consuming? That too.
Cut through all the clutter and I believe that the lessons of 2014 mean that there are five technologies that all small businesses must embrace in the New Year.
The next generation of mobile payment applications doesn't involve tapping. Instead, like many of the self-service tools you're seeing, these applications will eliminate some people from the process and the plastic credit cards that we are forced to carry.
Smaller or emerging merchants might be intimidated by today's business landscape, especially when considering they don't have the resources to outspend larger, more established brands in marketing, or provide rock bottom prices. So how are small merchants expected to draw customers to their local, independent locations?