Billions of people around the world are time insecure. There are simply not enough hours in the day to gather all of the resources needed for survival. These families operate at a time deficit. Importantly, the majority of time-insecure people are women.
"Entrepreneurial women tend to hide behind the paperwork, instead of just jumping in, feet first. Just do it! At first, I started down that rabbit hole and realized: What am I spending my time and energy and money for?"