"America's Favorite Cookie," the Oreo, has become a campaign issue in the 2016 election.
Those of us that prefer Uber to the other alternatives hope we are wrong about the negative impact of the logo and brand changes. From the market reaction so far and a deeper understanding how human brains process logos and brands, I don't think we are.
NAFTA and the TPP are giant greenbacks for multinational corporations. CEOs close U.S. factories, destroy the lives of American workers and collect bigger profits as a result of the less-than-subsistence wages they pay foreign labor.
For me? Just as I don't shop at Wal-Mart where guns are sold next to the cereal, I won't be eating Oreos. A small and ineffectual gesture, perhaps, but one that will give me some satisfaction while I wait and work for a government that takes a stand.
It has been over three years since Kraft spilt into two companies. The grocery group retained the Kraft brand identity -- calling itself Kraft Foods Group and kept the stock symbol KRFT. The snack foods group held a company contest to create a new name.
As you do your job, and do it well, gather everything shiny and useful and bring it back to your nest -- like a magpie. I'm not talking about stealing office supplies. I'm talking about gathering skills, learning how an industry works, and figuring out what kind of team you'll need around you when the time comes to go out on your own.
How did we miss this? We must have subconsciously chosen to ignore it.
How can we help but be anything other than skeptical?
Nabisco has made another incredible public display of support for the lesbian, gay, bisexual and transgender community through
Selling quality products has nothing to do with a person's sexual orientation. In choosing to represent diversity, you are gaining a huge new market share of customers.
One Million Moms, which is best known for its failed boycott of JC Penney after the retail chain hired Ellen DeGeneres as
Perhaps unsurprisingly, this wasn't the man's first YouTube video to gain attention. Sprave once demonstrated a slingshot
Those not in the know, call a Mallomar a "cookie." They don't understand.
It is hard to do -- especially since most think of innovation as seismic change brought about by all those much-heralded, mass-market disruptions dreamed up by boy geniuses and biotech scientists.