nielsen

*Daniel Wagner is Managing Director of Risk Cooperative and co-author of the book "Global Risk Agility and Decision Making
The next time you hear someone collectively ask the black community "What do you have to lose?" please tell that person the answer: $1.2 trillion.
Marketing theory holds that a typical "purchase funnel" begins with sparking the initial interest of consumer prospects before
"All of our data exists already and can be used for profiling and analytics," Garbaccio says. "Some companies don't own the
The wave could encompass product creation from scratch or a "direct-to-consumer, customizable experiences," as Mondelez did
Not surprisingly, generational differences show themselves in predictable places, particularly among adults 18-34 and those
Steuer sees a tendency in the industry of putting things into discreet buckets. "You've got the IP TV that's targeted and
LAS VEGAS - The biggest takeaway to date from Nielsen's work with Roku in examining the connected device landscape is that
LAS VEGAS - The term "total audience" doesn't necessarily mean "total currency" to Turner Broadcasting's Howard Shimmel. The
You can find this post on Beet.TV. Nielsen's new methodology is designed to measure audiences beyond its usual seven-day
You can find this post on Beet.TV. Nielsen is getting return path data from some 13 million households that are DISH subscribers
Nielsen remains committed to being a diverse and inclusive company. As such, it makes benefiting the community one of its core values. Associates at Nielsen mobilize data and use expertise to address some of the world's greatest social challenges.
Vacation should not just mean a change of scenery to do your work in an alternative location. Focus on your life and disconnect
Nielsen's acquisition of strategic partner Pointlogic lays the groundwork for the ratings company's global rollout of solutions
Republican candidate Donald Trump decided to skip the debate and hold a benefit for veterans during it that he claims raised
"With the base panel, we have begun to measure their online devices as well - we put a software meter in their PCs, laptops
Much has been said about the youngest populations of Hispanics in the United States, because the Hispanic community ranks
So much for the "second screen" theory.
The prospect that, in a connected era, TV ads could be assembled from multiple component parts to make up a 30-second spot
"Networks are looking at social information while the show airs to understand where were the spikes in the programme that