nielsen

*Daniel Wagner is Managing Director of Risk Cooperative and co-author of the book "Global Risk Agility and Decision Making
The next time you hear someone collectively ask the black community "What do you have to lose?" please tell that person the answer: $1.2 trillion.
Marketing theory holds that a typical "purchase funnel" begins with sparking the initial interest of consumer prospects before
"All of our data exists already and can be used for profiling and analytics," Garbaccio says. "Some companies don't own the
The wave could encompass product creation from scratch or a "direct-to-consumer, customizable experiences," as Mondelez did
Not surprisingly, generational differences show themselves in predictable places, particularly among adults 18-34 and those
Steuer sees a tendency in the industry of putting things into discreet buckets. "You've got the IP TV that's targeted and
LAS VEGAS - The biggest takeaway to date from Nielsen's work with Roku in examining the connected device landscape is that
LAS VEGAS - The term "total audience" doesn't necessarily mean "total currency" to Turner Broadcasting's Howard Shimmel. The
You can find this post on Beet.TV. Nielsen's new methodology is designed to measure audiences beyond its usual seven-day