Done well, digital diplomacy ought to be the use of technology to deliver soft power and public policy messages, alongside the ability to engage with wider audiences of both state and non-state actors and use that feedback loop to understand more and to deliver better policy.
Hello, Mr. President! Welcome to the wonderful world of Twitter! A lot has changed in the tweeting world since you stepped into office. Now we can have banners atop our profiles that no one ever sees.
The new prime minister of India, @NarendraModi, just surpassed the @WhiteHouse in fourth place and is likely to have more followers than Indonesian President Susilo Bambang Yudhoyono next week.
The group that runs President Barack Obama's Twitter says his account was not hacked, but a link shortener used by Organizing for Action was compromised.