online-branding

Rene Syler is the perfect example of someone who had success on national television and was fired, hit rock bottom trying to stay in an industry that just didn't fit anymore and then created her own career built around her own unique brand online.
For marketers, the Internet is like a building site, except houses are replaced with brands.
Building a social media brand is a major factor in small business success, but the key is being niche focused.