By trying to be everywhere, talking to everybody and doing everything -- are marketers in some ways doing nothing?
While it may well be important to have the top 100 influencers on any particular topic following you on Twitter or Facebook, it is not essential. You can make up for it by attracting, retaining, and activating everyone else.
Wikipedia will not resolve an international dispute. Nevertheless, the site is increasingly becoming a forum that challenges subjective, traditional, and institutionalized information -- in the case of the Falklands Islands, history.