If the cover intrigues potential readers, they'll read the product description and the sample pages. And that's where you'll hook them. From there, if your book lives up to the promise the cover made, your reader will make the journey from interested stranger to avid fan.

Curating the best third-party content and adding their brand's perspective to the mix offers the best of both worlds: a steady flow of brand-appropriate content and a workflow that's sustainable without working around the clock.

In the last few years the words "content marketing" have become buzzwords in the corporate business, marketing, digital and media space. But what is it really?

Get out there on the blogosphere and you're going to run across it: strong words--yea or nay--about the merits of e-publishing.

What is so controversial about Tim Ferriss' new book to earn the title of "the most banned book in U.S. history"? With The 4-Hour Chef due to hit shelves this week, there's just one problem: There are no shelves for it to hit.