"Organic" has been the buzzword of significance over the past decade in the food industry, and while it hasn't gained popularity in the fashion industry as quickly, it's on its way to becoming a mainstay, thanks in no small part to the rise of organic cotton.
"Better cotton –- we're not even marketing it," he said. "That's the right thing for us to be doing." For more thought leaders
Organic cotton is grown in a way that uses methods and materials that lessen the impact on our environment while conventionally grown cotton uses more insecticides than any other crop in the world.
Most of the clothes we wear (unless they are labeled "Fair Trade" or "Organic") contain some pretty toxic additives. For example, conventionally grown cotton uses more insecticides than any other single crop.
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