New animal welfare commitments scrap confinement crates for pregnant pigs and promise cage-free eggs by 2020.

"We know people want to feel good about the foods they eat."

What the NRA is trying to do is cast itself in a softer, more reasonable and, if you'll pardon the expression, less combative way, because for the first time they are up against an opponent whose money, smarts and media access can sway lots of people to go the opposite way.

Better taste is one benefit we see to the consumer in removing these additives. And as we wean our menu off all these artificial additives, we'll start with the ones that have the greatest impact on taste.