peeple app

I have written much about the digibabble surrounding Big Data and the ensuing surprise factor that more and more seems to be an outcome on blind reliance to its promise of predictive perfection. Frankly, I am way more concerned about the addition of other personal data to the credit equation.
Do you want to know what strangers, neighbors and friends really think of you? Or what if you could rate people you like
Did you hear about the soon-to-be-released app, 'Peeple?' Think Yelp for humans. Yes ... applying a rating scale to humans. Yes ... really.
Here's another rating app that treats people like objects. This is going to be messy.
Good news, we can now rate our fellow human beings. Yes, you heard me right. The new app call "peeple" give you the opportunity to rate people just like you would a restaurant or product. WHAT???