peer to peer lending

Businesses live and die by it. Growing up the daughter of small business owners, and for anyone who's owned a small business, we can certainly attest to the daily anxiety of taking in enough cash to pay vendors, overhead and employees.
Peer-to-peer (P2P) lending is a fairly straightforward concept: networked lending between people who want to borrow money with those who want to invest money. Also known as social lending, this form of crowdfunding is facilitated through specialized investment firms and websites.