Having run a photographic supply business and camera store for over 28 years, I witnessed the dramatic evolution in imaging technology.
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We live in a world where your online reputation can be your strongest asset or your biggest liability. A world where sales and marketing are better executed by employees with strong personal brands than by the brands themselves. A world where companies hire not based on resumes and cover letters, but on information they find online.
So, the former host of "America's Next Top Model" has announced that she's going to be academia's next top branding expert. Tyra Banks is heading to Stanford University to co-teach a two-week class for MBA students next May on creating and protecting a personal brand.
The term "branding" has been tossed around for a long time, but today nearly every individual has a personal brand.
Whatever meaning brands might have in the realms of real estate and reality TV -- or our social and mass media driven news cycle -- they tell us very little about who a person is and how he or she will lead a nation.