Personalization

Preparing for a Successful Season Perhaps less glamorous, but nonetheless critical to a successful holiday season, is the
Once you know what you want to watch, buying/renting it and taking it with you will also become easier, and also based around
Isn't life great? So many choices. I can pick almost any product I want, consume it how and when I want, wherever I want. Different pricing, different everything, just for me.
With the advent of pop psychology, authors such as Vance Packard and Wilson Bryan Keymade people realize that there is plenty of stuff going on beneath the surface in advertising and marketing. Whenever big bucks are involved, you can be sure that science, in one form or another, will be brought to bear.
Earlier this year, the Brazilian TAM airlines came up with an ingenious way to improve passenger engagement levels with its inflight magazine. It had discovered that people on its flights spent less than 3% of their time in the air flicking through the magazine and less than 11% could even remember what they’d read.
Speaking with the Chief Information Officer of the District School Board of Niagara (DSBN) is like being in the audience of a startup company pitch competition. Dino Miele expresses himself with a youthful enthusiasm that instantly hooks you onto his dream of dramatically improving education.
When discussing the "Who," you are talking about your audiences (both prospects and customers). "Who" is everything about
As we evolve as human beings, we don't have to keep making the same mistakes personally and in our relationships. When we know we have options, that's when we can develop patterns of living that are good for us and the people in our lives.
Traveling is really all about connecting. Connecting with people, connecting with places, connecting with memories and connecting with experiences. And if there's one thing technology does well, it's connect the dots.
As consumers become more knowledgeable about what other consumers are experiencing, the demands for excellent customer service increase. The vast majority of consumers say they will walk out of a store if they receive inadequate assistance from employees. Nowhere is this more impactful than in the luxury market.
Between Pinterest and Etsy, it's easy to believe that ANYTHING is a good idea to spend money on for your wedding. And it's not.
Technology has transformed the way we operate in almost every aspect of our lives. We now spend an increasing amount of time engrossed in our digital life, oblivious to the world around us. But this was not always the case.
Plenty of news stories indicate that 2015 will finally be the year that marketers realize the value of personalization. While this makes sense in theory, my last few years in the industry have led me to disagree with this sentiment.
Data is being used by businesses in innovative and illustrious ways to generate widespread value. Companies should be as inventive in respecting users' wishes without inhibiting data's exponential promise for economic growth.
As retailers move towards refreshing their POS systems and unifying their commerce platforms they need to consider the data architecture required to support in-store personalized services and the IT infrastructure needed to ameliorate consumers' privacy concerns.
This effort to save money can easily lead businesses to go for the cheapest ad impression cost, assuming that the less they spend on each view, the better.
Naturally (and justifiably) skeptical of the stereotypical slick salesperson and of the traditional sales process in general, buyers today feel empowered to take the initiative and self-educate.
Educators, parents, and condom manufacturers have worked to make safe sex appealing to young people for decades with minimal success - until now. Shadowing Coke's marketing tactic, Poke's "#ShareaCondom" campaign is enjoying similar success while also preventing unplanned pregnancy and STDs.
Working with a team of geneticists, bioinformaticists, statisticians and data scientists who study these patterns, we're exploring the genetic backgrounds of people with long standing documented histories in a variety of regions around the world.