persuasion

Persuasive people are adept at reading and responding to other people. They rely heavily on emotional intelligence (EQ) to bring people to their way of thinking
You have an opportunity to share in just a few words, why your company is so successful. Would you miss the opportunity to get across your value?
Triggering "no" in a way that benefits me - "Have you given up on this project?", "Do you want this effort to fail?", "Do
The ability to sell effectively is a necessary skill for all entrepreneurs to have. It's not just important for earning new clients. The ability to move others is a critical component of almost every aspect of an entrepreneur's life.
The Trump campaign needs a theme song designed to address three major challenges that the candidate will face this fall: questions about his relevance today, concerns about his character, and shocks about his style.
Having the following communication standards might help: Strong communicators read body language: Words are never the whole
Simplicity is the key when you're delivering an effective sales presentation. If you don't keep it simple, you run the risk of overwhelming them with information. This decreases the chances of them buying from you.
Mention macaroni and cheese and images of crispy crust, gooey noodles, and lots of feel-good coziness come to mind.
Yes, converting prospects into customers is great, but there's still more to do. If you're going to be an awesome "salestrepreneur," you must be in it for the long haul.
When I was in college, I was an advertising major. However, a family friend advised me that if I wanted to go into advertising
What about the voters who are uninformed. Does the "information" in the political ads influence them more than me? Research says that it does.
Our guide bandaged himself up and wanting to ensure we finished our tour, took us to another spot known for sharks. As he
Regardless of what context you are applying your persuasive skills, there are some useful strategies that can help you get your message across in a persuasive manner.
This article was previously published in Chief Executive Magazine. Is there still a point to having in-person, flesh-and
Different words trigger predictable behaviors in people. Some encourage listeners to open up and let down their guard. Others create resistance and cause audiences to become defensive. Every word you choose can trigger a feeling.
Consider also, as if it were a negotiating position or film narrative, the Second Amendment argument made by Dorothy Samuels
Bullying is a poor sales tactic. It's never easy to make another person do something they don't want to -- and even when it's possible, it can result in some seriously shitty consequences.