You have an opportunity to share in just a few words, why your company is so successful. Would you miss the opportunity to get across your value?
Triggering "no" in a way that benefits me - "Have you given up on this project?", "Do you want this effort to fail?", "Do
The ability to sell effectively is a necessary skill for all entrepreneurs to have. It's not just important for earning new clients. The ability to move others is a critical component of almost every aspect of an entrepreneur's life.
The Trump campaign needs a theme song designed to address three major challenges that the candidate will face this fall: questions about his relevance today, concerns about his character, and shocks about his style.
Fair warning: It's not easy.
Simplicity is the key when you're delivering an effective sales presentation. If you don't keep it simple, you run the risk of overwhelming them with information. This decreases the chances of them buying from you.
Yes, converting prospects into customers is great, but there's still more to do. If you're going to be an awesome "salestrepreneur," you must be in it for the long haul.
When I was in college, I was an advertising major. However, a family friend advised me that if I wanted to go into advertising
What about the voters who are uninformed. Does the "information" in the political ads influence them more than me? Research says that it does.
Regardless of what context you are applying your persuasive skills, there are some useful strategies that can help you get your message across in a persuasive manner.
Different words trigger predictable behaviors in people. Some encourage listeners to open up and let down their guard. Others create resistance and cause audiences to become defensive. Every word you choose can trigger a feeling.
Bullying is a poor sales tactic. It's never easy to make another person do something they don't want to -- and even when it's possible, it can result in some seriously shitty consequences.