In life, whatever it is we are seeking will not arrive in the form we are expecting. Such is the case with raising equity in a post JOBS Act market -- something that fascinated but at the same time confused many business owners.
Every small business needs a short, enticing answer to the question, 'what do you do?' A great pitch will quickly sum up who you are, what you do and why people will love doing business with you.
Many of us don't see that every detail, like the words we choose, contribute to our brand, even when we think no one's paying attention. The trick is to make our choices consciously, rather than randomly, as entrepreneurs are trained to do.
You're an aspiring entrepreneur on your way to beg for dollars, and you find yourself on the elevator next to Warren Buffett/Marc Andreesen/Santa. How do you make use of what could be the most important 30 seconds of your life?
So where do you start? Your pitch! You can pitch even before you have a fully-functional technology or any business operations.
The nature, extent, scope and tone of the pitch have numerous permutations and combinations depending on the scenario.
The best entrepreneurs know that pushing for clear, concise messaging will help shape a uniform investor pitch, a magnetic brand, lucid selling points for the media, and if you're lucky, maybe your mom will actually understand what it is that you do for a living.