Poor Richard's Almanack
Direct Response Advertising The power of Direct Marketing In the United States, the roots of Direct Marketing can be traced
Many marketers seem lost, and one of the reasons is that they have not learned how these new tools fit into the marketing strategy hierarchy. Those that have achieved considerable success have recognized that the Internet and its "offspring" are really forms of Direct Marketing. Why?
Whether you're colonizing natives in the New World or trying to keep women down without actually having to do anything, it's always good to make the people you control feel that everything is their idea.
Today, when so many Americans are out of it, changing it, and doing it for themselves, has the definition of work changed?