pop up shop

Smaller or emerging merchants might be intimidated by today's business landscape, especially when considering they don't have the resources to outspend larger, more established brands in marketing, or provide rock bottom prices. So how are small merchants expected to draw customers to their local, independent locations?
Beach Bird - 183 North Ferry Road, Shelter Island Heights. This Brooklyn style headquarters heads all the way east on Long
Some have been quick to dismiss the pop-up phenomenon as a trend that is problematic for business, given the short-term nature of the model. But recent years have shown pop-up shops proving to be a long-term strategy for businesses, communities and nonprofit organizations alike.
Today, the prevalence of pop-ups combined with the competition for consumers' attention means the creative bar keeps getting raised when it comes to producing these temporary stunts.
It was only a matter of time before the food truck trend gave birth to fashion trucks. I love what outdoor brand Aether is doing with their traveling shop RV, which stays true to their fashion meets function ethos.
"I like hats, got that from my father -- jazz bassist and composer Mr. Bill Lee," Lee told HuffPost BlackVoices. And, anyone
One of the greatest surprises of summer are those little shops that literally pop up in the city, offering new and intriguing wares -- from apparel to jewelry to toys, you never know what you'll find.
When you visit as many stores as I do (note to accountant -- it's retail research, not shopping), you begin to see patterns and trends emerging, and New York this year is no exception.