Agents of trust, as advanced by the PR industry, are in fact advocates not information officers. They are trained to drive
The best key messages are believable, easy to understand, distinctive, credible, succinct and drive your agenda. Catriona
An advertiser by education, Michael Neuendorff is not only a media coach, but also a public speaker, a business consultant
Guest interviews When thinking about inviting guests to your podcast, also think about the potential reach they may have
PR and social media shouldn't be kept in separate silos but can be used together to strengthen communications and relationships
Chinese millennials want original ideas vs copies Thanks to Zhuomin Qin, Feng Huang, Jalila Levesque, Jules Chaffiotte, Radouane
As the November election become increasingly closer, we decided to take at look at 20 impressive visuals used by Obama's marketing team during his presidential career, and the thought process that went behind each.
You take a guy -- a white guy, an Irish guy, born in Seattle, a longtime Upper East Sider, a Trump voter, no less. You stick him in an apartment north of 125th St. And less than a year later he's going around unironically calling himself the Mayor of Harlem. What happened?
What public relations does is tell your stories while also building your reputation and credibility - so people buy the relationship and promise rather than just the service or widget.
After many months of hard work, living and breathing your tech baby, frantically trying to get your new startup ready for its first customers, there's no doubt you want as many people as possible to love your new concept just as passionately as you do.
If you're like most people, you use the internet to learn more about anything and everything that pops into your brain. Whether that's entertainment news, current events, industry insights, and updates, or information about how you can build a better business, you're looking online for information -- and you're finding content.
Every now and then our team at the Upitch App receives an email from a journalist who, frustrated with their overflowing inbox, tells us they don't want to download Upitch because the last thing in this world they want or need is - you guessed it - more pitches! Point taken. But here's the rub (in our humble opinion)...
It's the chicken and egg scenario so many new businesses face. They need sales to get off the ground, but they don't have the funds for big advertising and marketing campaigns. They know they need credibility and a great reputation to make sales, but they have none because they are just starting out.
Is this a presidential election or a bad version of The Wizard of Oz? The long and perilous journey along the yellow brick campaign trail to the November election is almost over.
It all comes back to the fact that so much PR is nothing but hot air. It may mean that your press releases are shorter, but
Follow the Media Online You already know that content is king. Everything about PR online is driven forward by relevant, quality
Gail Becker was one of the most successful PR executives in the world, but left that behind for a chance at greater happiness.
2.Impressive personal brand. In the digital age, "You are who Google says you are." An employer's first impression of you
5. Media list A media list documents the key media contacts in your industry who you want to build your reputation with. They
"I have really benefitted from watching my mother start her own business, and I've been able to apply some of these business