For Teen Vogue, by Marissa G. Muller. There is something very strange happening with Amazon's pricing strategy for clothing
These days, the term "disruption" is all the rage in business and entrepreneurial circles. Startups want to "disrupt the status quo" with slick designs, clever business solutions and innovative products, but too often find themselves mired in cost and production problems.
Q: Are big physical retailers like Walmart and Costco doomed? A: Brick and mortar stores aren't doomed, but they'll definitely
A funny thing happens on the way to building a successful business. At a certain point you actually need customers who can pay you for the product or service that you offer.
Writing is more than just getting that book finished. The smart author will want to learn as much as possible about the whole publishing business. It pays for you to be knowledgeable about all aspects that concern your book. It's your baby!
Tobacco Marketing Increased to $9.6 Billion in 2012. Efforts to Fight Tobacco Use Must Also Intensify.
The Federal Trade Commission's latest reports on tobacco marketing are a timely reminder that the tobacco companies are as relentless as ever in marketing their deadly and addictive products, often in ways that entice kids. The huge sums spent on price discounts are especially troubling, making tobacco products more affordable and appealing to price-sensitive kids.
Pricing is one of the building blocks of marketing that appears to be easy to understand, but is probably one of the most difficult. Many think it is easy because we all buy products that have prices, and many believe all you have to do is sell the product for more than it costs you to earn a profit.
Setting prices for your small business is rarely easy. However, with a little research, and with help from emerging technology, it's possible to set prices that customers are willing to pay while providing you with the profit you need to succeed long-term.