product placement

Studies show how ads can trigger the reward center of the brain, and it starts during childhood.
The "Halloween" actress tore into the meme-inspiring stunt at the Golden Globes and says companies need to ask permission for product placement.
"This update is something that media companies, public figures, influencers, and marketers have been asking for, as branded
Okay, so the movie industry has found yet another way to increase revenue. What's so bad about that?
With the new Bond film Spectre newly released, many of us are gripped with anticipation and what the next instalment holds. So what brand lessons can we learn from big film franchises like Bond that we can apply to our businesses?
How about Richard Nixon: determined, serious, clever, tough, but with a heavy five-o'clock shadow, he looked vaguely ominous
Bill Murray as Franklin Delano Roosevelt in "Hyde Park on the Hudson" solves world peace by encouraging The King of England to eat a hot dog.
The FTC's latest settlement should serve as reminder to all marketers that they need to ensure that their spokespersons are disclosing their material connections when endorsing the marketer's products in non-traditional media, such as talk shows, blogs and websites.
Ellen's selfie stunt produced the most retweeted image of all time! Whether you like the fact that it was a staged product placement is not the point because it was brilliant. What I think is even more brilliant was LG's real time content marketing response suggesting a G2 would have enabled Ellen to take the selfie herself.
Brand placement is becoming the norm. This is going beyond an artist simply saying a brand in their song lyrics. It is the actual product appearing in the video.
“From Cheech and Chong, you’re getting a comedic edge,” Marin said, “In the future, people will not believe that we ever
Necessity is the mother of invention and smaller budgets almost always beget more interesting films. For MGM and its fortunes going forward, Skyfall is the comeback it needed, the ultimate symbol of its recovery. Resurrection
Parents have long felt outgunned when battling the food industry for the hearts and minds of their children. The latest frontier is ads on smartphones and tablets. New technologies allow companies to directly reach children by placing their products in games for touch-screen devices.
So it seems the mega-pony on the U.S. uniform represents how we have sold our loftiest commodity -- our national honor -- to corporate branding.
Inspired by a bout of bad ad work in "The Amazing Spider-Man" (turns out super nerd Peter Parker uses Bing!), HuffPost Entertainment
We've reached out to Sony, the studio behind "The Amazing Spider-Man," for comment. At the crux of the matter is the fact
There is no doubt that Dresser’s tongue is firmly planted in his cheek in the above, as fun is poked at several of his novels
Bringing in Daniel Craig seemed a subtle departure from the other Bonds. But, even in going more gruff, he still drank martinis, the proverbial tonic of refinement. Well, my devoted Bond comrades, it's all about to end. He is ditching the martini for a Heineken.