product placement

Studies show how ads can trigger the reward center of the brain, and it starts during childhood.
The "Halloween" actress tore into the meme-inspiring stunt at the Golden Globes and says companies need to ask permission for product placement.
Okay, so the movie industry has found yet another way to increase revenue. What's so bad about that?
With the new Bond film Spectre newly released, many of us are gripped with anticipation and what the next instalment holds. So what brand lessons can we learn from big film franchises like Bond that we can apply to our businesses?
These predictions about the future might be a little biased.
Bill Murray as Franklin Delano Roosevelt in "Hyde Park on the Hudson" solves world peace by encouraging The King of England to eat a hot dog.
The FTC's latest settlement should serve as reminder to all marketers that they need to ensure that their spokespersons are disclosing their material connections when endorsing the marketer's products in non-traditional media, such as talk shows, blogs and websites.