Studies show how ads can trigger the reward center of the brain, and it starts during childhood.
The "Halloween" actress tore into the meme-inspiring stunt at the Golden Globes and says companies need to ask permission for product placement.
Facebook Advertising Is Starting to Look Gimmicky Perhaps the media landscape is changing, but that doesn't mean that users
Okay, so the movie industry has found yet another way to increase revenue. What's so bad about that?
With the new Bond film Spectre newly released, many of us are gripped with anticipation and what the next instalment holds. So what brand lessons can we learn from big film franchises like Bond that we can apply to our businesses?
These predictions about the future might be a little biased.
The potent influence of social media was on full display recently when mondo-star Taylor Swift took on Apple over royalty
Bill Murray as Franklin Delano Roosevelt in "Hyde Park on the Hudson" solves world peace by encouraging The King of England to eat a hot dog.
The FTC's latest settlement should serve as reminder to all marketers that they need to ensure that their spokespersons are disclosing their material connections when endorsing the marketer's products in non-traditional media, such as talk shows, blogs and websites.
Ellen's selfie stunt produced the most retweeted image of all time! Whether you like the fact that it was a staged product placement is not the point because it was brilliant. What I think is even more brilliant was LG's real time content marketing response suggesting a G2 would have enabled Ellen to take the selfie herself.