Public apology

"I bought a plane ticket and you made me sit and fester in dog feces for two hours. Shame on you," Matthew Meehan told Delta Air Lines.
I think the opportunity to say, "I'm sorry" and "I am wrong" is much easier when it is promptly admitted, then when it becomes cemented as a legacy.
But what does a public apology mean in a culture in which it is mandatory? And from people for whom public opinion is the
I've had "that haunting feeling" after some indiscretion too ridiculous to recount. As a society, we need to pay attention to the double edge sword of our norms that both protect and shame us.
We need a Sorry Guide to the various apology life forms alive in the media. Many of them seem to fall into a set of basic categories.