Read on to see how my press release hacked off MasterChef's Jay Rayner!
A well known fact in the media, music and film industry is that any kind of publicity; whether positive or negative is eventually termed as 'good publicity'.
If you want to attract more customers and stand out from your competition, you must take it a step further. You must make your brand noteworthy. You must give potential customers a definite reason to do business with you.