2013-01-18-TEDplayvideo.jpgOnce you start to understand what motivates people to engage with your content - whether that's a video, a blog post or some other experience - you can begin to build vibrant communities of participation. And today, since almost everything we do involves technology, it's getting easier and easier to determine what those motivators are.
2013-01-18-TEDplayvideo.jpgDon't forget that unexpectedness can also have more to do with showing that you are human. Being authentic. Not being afraid to show your vulnerable side. Whether it's a video, or real life, these moments demonstrate something in human nature that we can all relate to.
2013-01-18-TEDplayvideo.jpgI believe that TED Youth and YouTube together have great potential -- to inspire youth to use these powerful platforms to change the world and tell great stories. Moreover, as a psychologist who studies how these simple and easily accessible online tools shape youth values, I thought he missed an opportunity to inspire the youth who were so eagerly listening to his speech.
kevin allocca

Rebecca Black. Double rainbows. Nyan cat. Why do some videos made by ordinary people become internet sensations? And what do the videos we love say about who we are? YouTube's Kevin Allocca breaks it down in this nostalgic viral video tour.
"Friday" singer Rebecca Black recently stunned us with her latest viral hit, "Saturday." The title left some internet users
Rebecca Black was so exhausted by "Friday" that didn't want to get out of bed at the start of "Saturday." But by the new
Over a year ago, I wrote an article that publicly revealed to the world that I have a teensy little obsession with YouTube.
In a far cry from her "Friday" days, viral sensation Rebecca Black has recorded an acoustic cover of Miley Cyrus' hit song
Guys, it's OK if you thought that Rebecca Black was just some girl who sang this silly song about a day of the week and that's
Happy Tuesday! Today's gift is new music from Rebecca Black. We haven't heard from everyone's favorite teenage viral star
A few forgettable singles later, Black is now 15 and remains a bit young to be a one-hit wonder. She had previously announced
Rebecca Black, the world's biggest lover of Fridays, has made a shocking confession. The teen singer took to her Twitter
Nicole Westbrook is like Rebecca Black without the talent, and "It's Thanksgiving" is like "Friday" without the chart-topping
If Rebecca Black has any authority on the matter, then Friday is definitely the time to "get down." Whether you're getting
Based on recent trends, we anticipate that more and more established filmmakers, musicians and authors will turn to using the digital world as a liberating resource and vital tool for creating, marketing and distributing their work.