rebranding

A complete rebrand should not be taken lightly. It should be the last resort for Samsung and for any company. It is the most
tronc. It sounds like it might be a futuristic drug. Or a bodily function.
I'm not really sure how they accomplished that goal here, but uhh, at least the gradients are pretty. #Coachella We conducted
Since its launch nearly 6 years ago, and the subsequent success, the logo became a widely recognized icon. On Wednesday May
A few years ago I hit a fork in my career road. Should I continue working in an organization where I felt undervalued and underappreciated - or leave and start over again? It was a gut-wrenching decision.
Having a strong brand identity is an important part of running your own company. However, there may be times when you decide to reposition that brand and the image that you are portraying to the public.
The problem with white privilege is that the concept is painfully easy to refute. I'm referring to white individuals who hear the word "privilege" thrown at them and interpret it as an individual attack rather than as a societal fact.
The result? A corporate branded identity that we can live with long into the future, one that encapsulates our forward thinking
How can a popular brand go from being at the top to almost forgotten? The most common reason is that the business is not adapting to the changes in the market, it is not adjusting its perception to be worthy of a leader.
As a creative, it is important to recognize the evolution of your aesthetic. It is also important to maintain a strong presence of the word "aesthetic" in your vocabulary. However, there will come a time when you will outgrow your brand.
For businesses today, many of which are making a range of changes to grow as well as remain relevant, now is the time to
One of the most important skills I have found in leaders and candidates is what is often called "learning agility." Learning Agility, a term coined by psychologists, simply describes your ability to rapidly learn new things.
To my Boomer eye, the best thing about RadioShack is a much bolder and a potentially bigger win. RadioShack could claim its rightful position as the center of the Maker universe, the same way it cut its teeth on tinkerers all those years ago.
Logo design is all about semiotics or the science of signs. But, despite its name, the science is relatively simple at the outset.
Passover is fast approaching, and Jews the world over are planning their annual Seders. But the sad truth is, so many Seders are as dull as a piece of plain matzo. Now yours doesn't have to be! Just follow these simple steps to host a Seder that will seriously kick some ass.
Nexton calls her product "the largest community of women interested in women," and she touts a simple selling point: "If
Mental health disorders will likely never be "sexy," but our view of them can be more favorable, more open to conversation, understanding, empathy, and mutual respect. We must rebrand these challenges as the afflictions they are so that those who need help can readily access it.
In the end, pro bono shouldn't be about the awards or credit your agency gets. It's about the results for the organization because nobody is forcing you to work for free.
Whether it's a new program, a new look, or even your business -- the courage to take action and change things up and act from your heart, soul, and highest self is what differentiates a lackluster business from a vibrant strong and powerful business.