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The Samsung Galaxy Crisis - to Rebrand or Not to Rebrand?
Dr. Alexander Haldemann
CEO of MetaDesign
A complete rebrand should not be taken lightly. It should be the last resort for Samsung and for any company. It is the most
Scott Olson via Getty Images
Tribune Publishing Could Not Have Picked A Worse Name For Its Rebranding
tronc. It sounds like it might be a futuristic drug. Or a bodily function.
Instagram Changed Their Logo and Uhh... It's Pretty Bad
Wordsmith and Communications Expert at www.rushordertees.com
I'm not really sure how they accomplished that goal here, but uhh, at least the gradients are pretty. #Coachella We conducted
Instagram Gets a Makeover: How People are Reacting to the Change
Content Writer, Digital Marketer
Since its launch nearly 6 years ago, and the subsequent success, the logo became a widely recognized icon. On Wednesday May
Changing Your Job - Is it Worth it?
Career Strategist, international speaker, award winning author...
A few years ago I hit a fork in my career road. Should I continue working in an organization where I felt undervalued and underappreciated - or leave and start over again? It was a gut-wrenching decision.
How to Decide Whether or Not to Reposition Your Brand
Entrepreneur, Investor, Speaker
Having a strong brand identity is an important part of running your own company. However, there may be times when you decide to reposition that brand and the image that you are portraying to the public.
Let's Get Rid of the Term 'White Privilege'
The Hispanic Fanatic
The problem with white privilege is that the concept is painfully easy to refute. I'm referring to white individuals who hear the word "privilege" thrown at them and interpret it as an individual attack rather than as a societal fact.
Birthing a new brand
CEO, Lorraine Gregory Communications
The result? A corporate branded identity that we can live with long into the future, one that encapsulates our forward thinking
Shifting Perceptions -- How Do You Change Your Perception in the Market
Entrepreneur, speaker, author, adventurer. Founder of BasicBan...
How can a popular brand go from being at the top to almost forgotten? The most common reason is that the business is not adapting to the changes in the market, it is not adjusting its perception to be worthy of a leader.
Birds Do It, Bees Do It, Even Educated Fleas Do It. Let's All Do It: Let's Rebrand
Writer. Comedian. I combed my hair with a grenade, OK? www.gre...
As a creative, it is important to recognize the evolution of your aesthetic. It is also important to maintain a strong presence of the word "aesthetic" in your vocabulary. However, there will come a time when you will outgrow your brand.
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Allow Us to Reintroduce Ourselves
Founder and CEO of MWWPR, one of the top ten independent, glob...
For businesses today, many of which are making a range of changes to grow as well as remain relevant, now is the time to
Are You Ready to Become Obsolete? What I've Learned About Continuous Reinvention
Corporate talent, HR, and learning analyst
One of the most important skills I have found in leaders and candidates is what is often called "learning agility." Learning Agility, a term coined by psychologists, simply describes your ability to rapidly learn new things.
Turn RadioShack into MakerShack
Founder, Living in Digital Times
To my Boomer eye, the best thing about RadioShack is a much bolder and a potentially bigger win. RadioShack could claim its rightful position as the center of the Maker universe, the same way it cut its teeth on tinkerers all those years ago.
Do We Heart Southwest's New Brand?
Founder of Silva Brand
Logo design is all about semiotics or the science of signs. But, despite its name, the science is relatively simple at the outset.
How to Lead a Kick-Ass Passover Seder!
Passover is fast approaching, and Jews the world over are planning their annual Seders. But the sad truth is, so many Seders are as dull as a piece of plain matzo. Now yours doesn't have to be! Just follow these simple steps to host a Seder that will seriously kick some ass.
Top Lesbian Dating App Dattch Rebrands Itself As Her
Nexton calls her product "the largest community of women interested in women," and she touts a simple selling point: "If
Rebranding Hoarding: Choice or Affliction?
Founder of Lightening the Load, faith-based hoarding support s...
Mental health disorders will likely never be "sexy," but our view of them can be more favorable, more open to conversation, understanding, empathy, and mutual respect. We must rebrand these challenges as the afflictions they are so that those who need help can readily access it.
Why Pro Bono Works
Creative Director at Jugular. Specializes in the development o...
In the end, pro bono shouldn't be about the awards or credit your agency gets. It's about the results for the organization because nobody is forcing you to work for free.
The Power of Reinvention: Entrepreneurial Lessons from Madonna
Writer and Consultant at www.tovapayne.com
Whether it's a new program, a new look, or even your business -- the courage to take action and change things up and act from your heart, soul, and highest self is what differentiates a lackluster business from a vibrant strong and powerful business.
What Can CMOs Learn From Major League Baseball?
What can CMOs learn from the MLB's logo success? It may seem obvious, but it's simple: If it ain't broke, don't fix it.
How to Rebrand Without Losing Your Mind
Writer, Columnist, Editor and Strategist
At that moment, I emailed a goodbye to my current business coach and sat down in my favorite area of my house with a Snapple
Branding Your X Factor
by Runa Magnus
Transformation Coach - Author of "Being", “Peace” and "The Dra...
My prediction is that
Branding Your X Factor
will be a staple for business owners along with books such as,
Think and Grow Rich
by Napoleon Hill and
How to Win Friends and Influence People
by Dale Carnegie.
Environmentalism Gets a Much-Needed Rebrand
EVP and Senior Scientist, Conservation International
For too long, environmentalism and conservation have been focused on saving nature for its intrinsic value. We don't really talk much about people except almost as an afterthought. In some instances, we've even allowed our efforts to be framed as favoring nature at the expense of people.
A Positive Brand Identity Turns Consumers Into 'Frands'
Managing Partner and Chief Strategist, M16 Marketing
Targeting the correct group of consumers is critical to successful frand development. Attempting to launch a marketing campaign to target everyone is not an effective strategy. Focus on the specific traits that determine the ideal consumer for your business.
Rebranding? Be Like Blue Ribbon Sports (Nike)
Executive Onboarding Expert, PrimeGenesis
The only constant is change. If you're not moving forward, you're falling behind. This is why you need to evolve your brand on a constant basis and even rebrand when warranted.
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