Petrusich -- who has written for The New Yorker, The New York Times and Pitchfork -- talks about the 78 RPM collectors and what drives them to search and pay for these hard-to-find records.

Lewis, sitting at counter, reading Ulysses. Customer walks in, wearing jeans, t-shirt and a knit hat.

Eleven years before the release of Nirvana's juggernaut Nevermind during the apex of glam metal, Sub Pop Records was a fledgling Xerox-and-X-Acto-knife-produced fanzine that championed local music scenes across the country.