Wingsuit duo managed to catch their flight.
It's all downhill from here.
To be successful at brand execution, focus is the most important thing. Knowing what you stand for and bringing it to life - and to the masses. At this point in time, from a purely branding perspective, Donald Trump's brand is trumping Hillary Clinton's. Let me explain.
A story ran in Advertising Age about Callaway Golf that really got me thinking. The premise was simple: golf amongst younger generations is not as popular as it once was, and major equipment manufacturers like Callaway are searching for new ways to connect with these audiences.
As a high-school student in Santa Clarita, California, Jeannie Rutherford was a track-and-field standout -- until a dreadful
"What we wanted to do was show every air sports discipline we do on the Red Bull Air Force team and put it into one massive sequence."
You can't stop watching this daredevil dance.