RED BULL

FOOD & DRINK
Which Alternative Energy Drinks Are The Best?
By Oset Babur
Red Bull and Monster aren't your only options anymore. There are some healthy newcomers to the energy drink cooler at the grocery store.
WEIRD NEWS
2 Guys Leap Into A Plane From The Alps In Heart-Stopping Video
By Mary Papenfuss
Wingsuit duo managed to catch their flight.
PARENTS
Not The Cool Dad
By Steve Stein, Contributor
Writer
So, I won’t be the one asked for cigarettes and beer  —  I’m ok with that.
WOMEN
Getting Back On The Board
By Ali Wunderman, Contributor
Freelance Writer and Founder of The Naturalist
It was around the time that I got my very own snowboard that I stopped snowboarding. Snowboarding gave me wings, the freedom
HEALTHY LIVING
Coffee Lovers Might Live Longer, Healthier Lives
By Allison Fox
It's all thanks to reduced inflammation.
TECH
5 Women Changing the Virtual Reality Scene
By Craig Newmark, Contributor
Founder, craigslist + Craig Newmark Foundation
Folks, you know I'm a big supporter of women in tech and great nonprofit initiatives like the Women Startup Challenge. This
SPORTS
This Mountain Bike Trail Is Nothing Short Of Terrifying
By Steven Hoffer
It's all downhill from here.
POLITICS
Why Trump is Executing Better on His Brand than Clinton
By Allen Adamson, Contributor
Author Shift Ahead: How the Best Companies Stay Relevant in a...
To be successful at brand execution, focus is the most important thing. Knowing what you stand for and bringing it to life - and to the masses. At this point in time, from a purely branding perspective, Donald Trump's brand is trumping Hillary Clinton's. Let me explain.
BUSINESS
Selling Golf To Millennials
By Michael McGuire, Contributor
President & CEO, 88 Brand Partners & QNA Group
A story ran in Advertising Age about Callaway Golf that really got me thinking. The premise was simple: golf amongst younger generations is not as popular as it once was, and major equipment manufacturers like Callaway are searching for new ways to connect with these audiences.
TRAVEL
The Miami of the German World
By Dr. Dr. phil. Immanuel Fruhmann, Contributor
Cultural Philosopher, Coach, Andragogist
Graz is a town, some say city (depending on your definition) you might not expect to exist in the German-speaking world. It may have something to do with the fact, that you have never heard of a city called Graz to exist.
LOS ANGELES
Right Next Door: Jeannie Rutherford, Triathlete and Working Mother
By Ian Spanier Photography, Contributor
Award-Winning photographer/author, in LA from NY. For him, the...
As a high-school student in Santa Clarita, California, Jeannie Rutherford was a track-and-field standout -- until a dreadful
WEIRD NEWS
Stunning Video Shows Pro Paraglider Soaring Beneath The Northern Lights
By Dominique Mosbergen
Wow.
WEIRD NEWS
Red Bull's 'Chain Reaction' Video Has Every Incredible Stunt You Can Imagine
By Ed Mazza
"What we wanted to do was show every air sports discipline we do on the Red Bull Air Force team and put it into one massive sequence."
WEIRD NEWS
All Kinds Of Mind-Blowing Air Stunts Going On Here
By Ron Dicker
You can't stop watching this daredevil dance.
BUSINESS
Branded Content: The Currency of Connection
By Tom Doctoroff, Contributor
Brand advocate, corporate leader, Chinese consumer expert
The rise of "content" is a fundamental 21st century marketing phenomenon. But is "advertising," deliberate messages broadcast at one time to swathes of people, dead?
CULTURE & ARTS
Forget VR--Red Bull's Production of The Changeling Will Take You Places
By John E. Branch Jr., Contributor
New York–based writer covering technology and culture
The situation may call to mind that of Solness, the architect in Ibsen's Master Builder, who speaks of "helpers and servers
HEALTHY LIVING
You Should Probably Stop Drinking Energy Drinks
By Kate Bratskeir
Just say no, bro.
POLITICS
What Trump's Link to Red Bull Tells Us About His Potential as a Winning Brand
By Allen Adamson, Contributor
Author Shift Ahead: How the Best Companies Stay Relevant in a...
Once you've found your focus, communicate your message consistently. Sure, it's normal to want to make this group and then that group happy, but we all know flip-flop is not a pathway to success.
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