Every day, we're all inundated by marketing messages -- from the formal (TV and website ads) to the informal (suggestions from friends and family). As an entrepreneur, how do you make sure your message gets through to your ideal client?
Let me introduce you to two salespeople: Don and Liz. Both have been selling bathroom accessories for 20 years. However, they each sell in a completely different way.
Salespeople often have no clue as to why their prospects would even want to buy from them. This question is the ultimate paintbrush in the hand of your prospect. This is where you fully understand what the prospect wants to accomplish from a high level.
People can feel benevolence. People will bond with that. That bond will lead to an enhanced relationship and ultimately, much higher conversions from prospect to customer. It's the ultimate win-win.