reputation management

Set Up a Presence The first step toward getting reviews is to ensure customers have a place to leave them. Unless you're
How much can one, two, or a handful of negative reviews or posts actually damage an otherwise strong brand? This tale of
Photo: Sir Richard Branson is flanked by Payal Kadakia (left), CEO of ClassPass, and Tyler Haney, founder of Outdoor Voices
Sure, I love my college sports, but I bet my brilliant daughter will pick the puppies. What do you think?
These clients snuck by my radar that is designed to alert me of potential problems.
The Board released its email to a largely empty campus and terminated Ms. McKenna well before the start of the new academic
My colleague, John Larsen, and I have worked with dozens of Olympic sponsors on crisis preparedness and response over the last two decades. And while the Rio Olympics have focused much attention state of preparation, it is easy to forget about the extraordinary behind-the-scenes efforts around crisis and security planning.
Let's face it. Any one of us, regardless of age, can face an untimely departure from this world. In such an event, what would your digital legacy say about you for generations to come?
Most people think they are just sitting ducks, waiting around till some hacker or some angry person goes after them, and
Has Donald Trump become the poster child for entertainment public relations? To the denigration of real PR pros, yes. None
As I discussed in a previous post, people must change their behavior in order to truly change their reputation - if your bad behavior got you into trouble in the first place.
The rise of social media has led to us becoming our very own PR manager. There is an increasing pressure to manage our online
Not only are the Panama Papers a stunning example of a hack that resulted in massive data exfiltration; thus consequently
In the digital age, responding to customer complaints is insufficient: brands need to proactively bolster trust and credibility through reputation development. This starts with communicating with your customers where they are. Monitor social media and be ready with a prompt response. Offer online live chat to address complaints securely and privately. Next, put the power of online reviews to work for your business.
What we used to call bad PR years ago when I first started my career is now just part of the social media universe. People are ranting and raving about a business that may or may not be underperforming.
If you have been hacked or had photos from the past resurface, there are actionable steps to minimize the damage and gain control of your brand. Below are four tips on what to do if unfavorable photos of you or your company appear online.
Sticks and stones may indeed break your bones but was it ever really true that "words will never hurt you?"
Herewith a few suggestions for Donald Trump that may be of help to him when he becomes president. That he needs them is suggested, among other things, by recent comparisons of him to Adolf Hitler.
Consider what Blue Bell, the nation's third-largest ice cream maker, did last year after the Centers for Disease Control
No. You would watch those words slip off your tongue, recoil at the fact you could not pull them back in and hope not too