For whatever reason, a customer has an experience with your brand that is not at the level for which you are normally known
Tyler Haney, CEO Courtesy of Outdoor Voices CEO as Brand Asset As CEO, Haney knows there's a need to develop a unique personal
These clients snuck by my radar that is designed to alert me of potential problems.
Here we go again. The actions by the University's board of trustees indicate at the moment that the board does not understand
My colleague, John Larsen, and I have worked with dozens of Olympic sponsors on crisis preparedness and response over the last two decades. And while the Rio Olympics have focused much attention state of preparation, it is easy to forget about the extraordinary behind-the-scenes efforts around crisis and security planning.
Has Donald Trump become the poster child for entertainment public relations? To the denigration of real PR pros, yes. None
Now that the majority of us are connected on one or more social sites such as Facebook, Twitter, LinkedIn and Instagram, it
Not only are the Panama Papers a stunning example of a hack that resulted in massive data exfiltration; thus consequently
In the digital age, responding to customer complaints is insufficient: brands need to proactively bolster trust and credibility through reputation development. This starts with communicating with your customers where they are. Monitor social media and be ready with a prompt response. Offer online live chat to address complaints securely and privately. Next, put the power of online reviews to work for your business.
What we used to call bad PR years ago when I first started my career is now just part of the social media universe. People are ranting and raving about a business that may or may not be underperforming.
Sticks and stones may indeed break your bones but was it ever really true that "words will never hurt you?"
Consider what Blue Bell, the nation's third-largest ice cream maker, did last year after the Centers for Disease Control