A new study is helping to determine which kind of booze we associate with specific feelings and emotions.
The world's biggest brewer wants to reduce harmful drinking by 10 percent in 10 years.
We're still in the earliest weeks of the fall semester, during which new students are most acutely at risk for alcohol-related injury, death and other incidents. Though physically distant, parents remain the biggest role models in their students' lives.
Just as we are accountable for being sure our kids are fed and housed and stay out of the street, just as we are accountable for making sure they get an education and get the medical care they need, we should be accountable for teaching them how to responsibly use alcohol.
As our markets have grown, so too has the opportunity to reach even more people with our efforts to promote responsible drinking.