Over the course of my life, I have saved over $100,000. Just a few years ago, people were embarrassed to use coupons because of the stigmas associated with them. But now, coupons are the new cool.
Henry Ford famously decided in 1914 to pay many of his workers the then incredible sum of five dollars a day, which was substantially higher than the prevailing wage at the time. Ford's revolutionary approach to industrial wages should now be applied to America's retail sector.
While virtually every retailer provides an answer to the "was traffic up or down" question, here's the rub: most retailers don't actually measure traffic in their stores. How's that possible? Simple: traffic, it seems, has more than one meaning.