If you're a retailer and you target Millennials, it's time to take note. This new Facebook feature could be a game changer.
There are some companies--again, only the most dominant brands--that can simply deliver content to their community via any social media platform and consumers will buy.
Over the course of my life, I have saved over $100,000. Just a few years ago, people were embarrassed to use coupons because of the stigmas associated with them. But now, coupons are the new cool.
Henry Ford famously decided in 1914 to pay many of his workers the then incredible sum of five dollars a day, which was substantially higher than the prevailing wage at the time. Ford's revolutionary approach to industrial wages should now be applied to America's retail sector.
While virtually every retailer provides an answer to the "was traffic up or down" question, here's the rub: most retailers don't actually measure traffic in their stores. How's that possible? Simple: traffic, it seems, has more than one meaning.
Sears has failed to get my attention. Jake's, a store 1/1000th of their size, has done a better job. And the biggest reason: service. This is how small brick-and-mortar retailers can succeed in an online world.
Our interviews with owners, buyers and salespeople show that men, though on the whole more knowledgeable about cars -- tend to be less rational about their car purchases than are women.