retail

On Cyber Monday, Consider All The Workers Who Bring You That Stuff

What happens after you click "buy."

5 Case Studies to Get Your Client on Board With Retail and Licensing Partnerships

3. Uniqlo When most people go to a restaurant, they go for the food. We licensing experts view the world through an additional

Jeff Lotman

5 Ways to Improve the In-Store Experience for Shoppers

While many of us shop online for everything, there is still considerable demand for traditional, physical stores. Here are

Lucinda Honeycutt

Factory Floors -- Don't Fear The Robots

As technology shifts to the automation of robots and AI, there's been the growing fear that robots will take away human jobs

Mona Bijoor

How Brands Can Use Earned Content to Make an Impact This Halloween

For the young and young at heart, Halloween conjures an extra sense of magic. Dressing up, planning themed parties and collecting

Pau Sabria

I'm not a fashionista, but fashion is my business.

I started designing clothing in college. I love accessories. I have a distinctive eye for style. But, I’ve never posted my

Emily Benson

First Class Business: What Travel Retail Can Teach Marketers About the Power of Customer Experience

People crave experiences, now more than ever. Digital nomads. Music festival revivals. Road trips. Pop-up shops. Interactive museums. The list goes on and on.

Dave O'Flanagan

Don't Sell, Help. #CustomerServiceWeek

It's so achingly simple but so few people seem to get it. Stop selling products. Be there to assist your customer, but just give them some room. People everywhere are sick and tired of getting a hard sell. With little choice and increasing pressure to buy things they don't need, people get deflated and depressed. We are all consumers and we all hate being sold stuff.

Peter Aceto